Revenue growth is of continued interest. I am constantly on the lookout for new ways to increase revenue, especially in a way that is repeatable while providing an immediate multiple on invested capital.
Recently I have been feeling as if much of the advice concerning revenue growth was becoming stale. Find new customers! Grow your social media presence! Hire a marketing firm or marketing consultants! Despite bold proclamations, many of the existing sources leave out the important step of how to do it, especially in a repeatable, scalable manner. Furthermore, much of the advice required at least some capital investment without any quantifiable return.
Then I discovered The Revenue Growth Habit. The Revenue Growth Habit is a breath of fresh air in a sea of tired business books. The Revenue Growth Habit explains how to habitually increase revenue in short sustainable steps. The author disavows the traditional advice of placing your effort and faith in social media sales but instead proposes a mix of e-mail marketing, white papers, and case studies, among other techniques. The proposed strategy enables the entrepreneur to engage existing and potentially new customers on an individual basis and through targeted lists.
Focus is on value creation and not products and services. The Revenue Growth Habit may be executed regardless of your budget. I recall that many if not all of the steps are free but may be accelerated through capital and/or employees. There is literally something here for everybody.
The Revenue Growth Habit advises the reader on how to accomplish each of the recommended steps in a consolidated and comprehensive manner. Each simple task is orchestrated into a cohesive strategy. The author also provides examples of existing clients who have implemented this strategy and the resulting revenue growth.
Perhaps one of the best aspects of The Revenue Growth Habit are the checklists and templates for carrying out the author’s advice. The author masterfully simplifies what has the potential to be a very complex topic with a tapestry of succinct chapters, checklists, and templates.
The Revenue Growth Habit by Alex Goldfayn is highly recommended for entrepreneurs or established business owners who have an interest in consistently growing revenue is a sustainable and scalable manner. The Revenue Growth Habit provides simple, yet meaningful advice with actionable steps.