“The best innovations sense and fulfill a need before others realize the need even exists, creating a new mind-set.”
“Any market that had not seen innovation for decades was ripe for renewal.”
“Innovation, as I had often said, is not only about rethinking products, but also about rethinking the nature of relationships.”
The preceding quotes provide an interesting framework for innovation. The first insinuates that innovative products predict consumer needs and change the landscape. One example that comes to mind is the iPad. Prior to the release of the iPad, consumers didn’t realize they needed one. Now everyone is clamoring for one. Businesses are also changing their offerings to accommodate the iPad, it’s changing the way people live and work.
I believe the second quote is directly tied to consumer products, especially those of a commodity type. Consider products that you would not ordinarily give a second thought. How can you infuse emotion into these products to create an experience? I believe Starbucks is a great example of having accomplished this. Earlier in life I considered coffee more of a commodity. Now when I think of coffee, I think of Starbucks. Why? The experience.
The third quote deals with the nature of personal and professional relationships. As you build your business the relationships that you have built along the way will change. Some will become irrelevant and others will gain new relevance. Consider examining your existing relationships for new relevance to your current endeavors. By doing this, you may discover a renewed relationship of mutual benefit which will move one another forward.
1. Howard Schultz. Onward: How Starbucks Fought for Its Life Without Losing Its Soul: