I had recently become aware of The Home Safety Guide for Pet Owners by Expertise. Overall the guide has a professional layout, interesting information regarding the overall pet industry and of course, valuable information which will assist you with keeping your pets safe from common household hazards. Some of these hazards may seem obvious, whereas others were less so and led me to rethink some of my established routines and how they may potentially impact my pets.
The first thing that piqued my interest was some of the basic market stats provided within the report:
-There are 164 million pet owners, many of which consider their pets family
-Americans spend $52 Billion annually on their pets
The preceding points are represented graphically within the following charts from the Expertise report:
It’s interesting to consider the overall range of pets within the U.S. and the breakdown of pet expenditures. I may infer at least a few things here:
-Many people within the U.S. are pet owners
-Americans own many pets but there are a high concentration of dogs, cats, and fish within the overall domestic pet population
-At $52 Billion annually, people are spending a lot of money on their pets, especially on food and supplies
Perhaps most interesting is the fact that these expenditures are likely driven by emotion, as are most expenses relating to your family and loved ones. I can personally attest to making many purchases of toys and food for my pets!
For those inclined there is a definite opportunity for a business or new product here, especially in the food and supplies segments. Using a very simplified calculation, one could start a business in this space and even just securing one percent of the market would have a $520 Million business!
Beyond the business and market potential I learned some new information regarding pet safety, which of course was of great interest as I consider my pets as family members. The first are common household hazards for pets as outlined in the following infographic taken from the Expertise guide:
A couple items that stood out for me personally were razor blades and floss. I have a cat who sometimes likes to get into things she shouldn’t be getting into (like the bathroom trash). These are items that I hadn’t considered posing a hazard, but I could see as being of potential danger to my pets. I will now change my habit of disposing of these items and do so in a container with a lid that is not accessible to my cats.
Another safety area that caught my attention was in relation to food. The following is an infographic outlining the foods that can make your pet sick as presented in the Expertise report:
Of particular interest was cat food, which may be harmful to dogs due to its high protein content. In addition, I can sometimes be guilted into feeding my cat scraps some of which are on this list. As with the hazardous items list, having this knowledge will enable me to act in a more responsible manner.
Beyond the information presented in this brief article there is plenty of great information presented within The Home Safety Guide For Pet Owners by Expertise. There are tips on how to pet proof your home, safety for specialty and exotic pets, and pet safety during a natural disaster. In addition to the easy to read format and beautiful, yet useful illustrations, there are also helpful videos within the report.
The Home Safety Guide For Pet Owners is a must read for those with pets and/or those interested in pursuing a pet related product or business. The full report may be viewed here.