One of the most important tasks associated with a new business is succinctly communicating to others the vision of your business. While building your business you will inevitably come into contact with other individuals or organizations that can help move you forward. Whether they choose to do so or not will be in large part due to your ability to communicate the vision of your business and the value you offer to potential customers.
When communicating the most important elements of your business to others, you will usually only have a brief timeframe to do so. This is especially true when dealing with potential investors – whether they are high net worth individuals or organizations with substantial resources. Such individuals are generally very busy and have many other people vying for their time. For individual investors or individuals representing investment capital at larger firms, many times you must be able to communicate the most important information in under a minute, often this is referred to as the 30 second elevator pitch. The intent is to pique their interest quickly in order to land a follow-up meeting where you can discuss your business in greater depth.
The meeting following your initial introduction to a potential investor is your opportunity to communicate the most attractive aspects of your business to an interested audience. When attending this meeting – whether it is in a formal boardroom or a Starbucks, it is highly recommended that you have something to guide the conversation so as to make the most of your time during this meeting. This is where the company overview, often referred to as a pitch deck, comes into play.
A company overview is a brief presentation document which highlights the most important aspects of your business. The format is presented in such a manner as to clearly articulate the value that you and your business offer in ten minutes or less.
The company overview addresses the following aspects of your business:
-Overall business concept
-Plan for achieving the proposed vision
The company overview or pitch deck is a simple document but requires a great deal of thought to achieve. This is where a business coach can add tremendous value. A business coach can assist you with thinking through each of the preceding elements while slicing away at unnecessary complexity. What remains is a powerful communications tool with an elegant simplicity.
Brilliant Basis can assist you with developing a company overview unique to your company. Visit Brilliant Basis and select the Company Overview Report to begin creating your very own company overview!
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