In order to innovate one must dare the impossible. I was recently reminded of this while reading Onward by Starbucks CEO Howard Schultz. Schultz describes the experience of meeting with Don Valencia who created what was to become the Via line of instant coffee:
“It would have been easy, and understandable, for me to thank Don for sharing his experience with us, wish him well, and return to my work. But Don Valencia and his invention intrigued me. His scientific prowess, his innate curiosity, and his deep-rooted values further impressed me. I also genuinely liked visiting with Don. He, too, was an entrepreneur motivated by impossibilities, ‘it can’t be done’ was perhaps the one statement that most motivated him. I knew he would be an asset to Starbucks.”
Schultz later offered Valencia a position to run the newly created Starbucks research and development (R&D) department, which surprisingly did not exist until later in the company’s existence.
The tough challenges seem impossible to everyone, that is to everyone except the truly committed and persistent entrepreneurial visionaries who dare the impossible.
When hearing the word impossible, reconsider viewing the challenge from another angle – An opportunity for greatness.
1. Howard Schultz. Onward:
Photo Credit: Universe Today